“We have now expanded the Mqanduli and Ncora RED Hubs from 1 866a in the first season to 2 000a this season. Some R16 million have been spent in the two sites this season with individual landowners contributing 25% or R4 million of the total,” says Gwanya.
The initiative is managed along the ECRDAs Rural Enterprise Development Hub (RED) Hub concept which prioritises the village as the centre of operation. The concept links three market elements of production, processing and marketing to boost the competitiveness of rural economies and communities. The result is that production receives the market support it needs to flourish and money is kept ‘alive’ and circulates within a community as long as possible.
These RED Hub market elements make up the value chain of the rural economy with coordination, integration and marketing being the core functions of the RED Hub. Ultimately, this concept creates a platform for economic activity resulting in increased rural incomes through the facilitation of primary production, promoting rural savings, investment, processing as well as the creation of a communal and external market.
“We are excited that this RED Hub agro-processing initiative is already taking shape. In practice, the RED Hub concept means that maize should be grown by the community, milled in the community, processed and packaged in the community and even sold back into the community with the whole process being owned by these communities,” Gwanya says.
Gwanya says communities benefit by contributing their own land which has been lying fallow for many years for production.
“In the first year, government contributes 100% of the production costs and thereafter landowners through cooperatives contribute to production on a sliding scale.
“For example, in the second season, they will contribute 25% of costs, and 50%, 75% and 100% from the third to fifth year. This creates self-sustainability and a sense of ownership by communities in these programmes,” Gwanya explains.